TORONTO, ON, June 8, 2021 – BrainFx is pleased to announce today our acquisition by Highmark Innovations (operating as ‘Highmark Interactive’). Highmark is a digital health leader in brain and mental wellness, along with providing a new hybrid model for the delivery of specialty clinical services in mental health and brain disorders.
Together, Highmark Interactive and BrainFx will deliver an even more powerful suite of digital health tools to assist health providers with the early detection of neurological, neurofunctional and psychological dysfunction, as well as offer personalized and precision care planning. The BrainFx founders will join Highmark’s leadership team to continue to drive growth and accelerate the product map.
BrainFx’s CEO and co-founder, Tracy Milner, said: “Today we are proud to join the Highmark Group. Both companies share a common mission, and our strategies and solutions are incredibly aligned. By coming together, we will be able to meet the needs of more health providers, as well as improve the well-being of more people. We look forward to making a significant impact on brain and mental health care globally”.
By combining Highmark Interactive’s patient-led “EQ Brain Performance” app and BrainFx’s clinician-led digital and virtual assessments, a better approach to brain and mental wellness along every point of the care continuum is unlocked. It also supports the rapid growth of BrainFx’s Living Brain Bank™, leveraging machine learning and predictive analytics to create new possibilities for precision medicine and care.
Highmark is committed to developing new models for the delivery of care for patients struggling with brain disorders or mental health issues by fusing technology with traditional models of health service.
Dr. Sanjeev Sharma, CEO of Highmark Interactive, commented: “We’re pleased to announce the acquisition of BrainFx today. Now more than ever, there is a critical need for modern brain and mental health solutions. We’re proud to be blazing a new path and transforming the future of this industry. By bringing the organizations together, our software becomes the dominant offering in the Canadian market, with tremendous opportunities in the US and global markets.”
BrainFx is a neuro-health technology company that delivers clinical, digital assessments of neurofunction to detect what other tests can miss. The assessments are powered by a dynamic normative database called the Living Brain Bank™ that delivers unique insights to healthcare providers that connect to real-world function to help develop highly targeted treatment plans to promote improved health outcomes. Healthcare professionals can build a comprehensive profile of a person’s neurofunction which includes cognition, mood, behaviour, sleep, nutrition, activities of daily life, quality of life, and more.
BrainFx offers a suite of assessments, which include the BrainFx SCREEN (rapid screening, 10-15 minutes), BrainFx 360 (comprehensive, multi-sensory, 90-minutes), BrainFx Virtual Cognitive Assessment (virtual/contactless, 30-minutes), and BrainFx DRIVE Screen (in validation).
Learn more: www.brainfx.com
About Highmark Interactive
Founded in 2017, Highmark Interactive was created to change the paradigm of neurological testing and management. The company’s approach to brain health is focused on providing real-time data on mental health and neurological well-being to support proactive, preventative interventions.
In addition to a growing network of virtual, in-person and hybrid clinics, Highmark Interactive offers the world’s first gamified, FDA-approved software that provides virtual medical assessments of individuals’ mental, neurologic health and physiologic health. The technology is used in multidisciplinary rehabilitation clinics in over 30 countries globally.
Highmark Interactive’s unique solution is revolutionizing how individuals experience brain and mental health care, as well as unlocking insight for precision medicine and creating a modern model for delivering mental health and neuro rehab services.
Learn more: www.highmark.tech
BrainFx: Tracy Milner, CEO, email@example.com, (416) 414 4626
Highmark Interactive: Don Harkness, Chief Financial Officer, firstname.lastname@example.org